Editing and Exporting our Poster

CMN 448 – Design + Illustration Tools Campaign Poster with Photoshop Editing and Exporting our Poster

We will edit our image, create our poster and adapt it to fit the billboard mock-up. Finally, we will export our .jpg files.

Working with smart objects

Synopsis: Place an image into our composition as a Smart Object. Smart Objects preserve the image’s original characteristics so that you can perform non-destructive editing to the layer.

Duration: 2 minutes

Shortcuts

V to select the move tool.
Cmnd/Ctrl + Z to undo.
Option to sample an image with the clone tool

Definitions

Non-Destructive: Changes that do not affect the original image file. These changes can be undone or adjusted at any point in the editing process.

Applying image adjustments

Synopsis: We will use different adjustments to enhance our image, working with the levels, brightness and contrast, and vibrance.

Duration: 3 minutes

Retouching our image

Synopsis: We will use different strategies to retouch our image by removing objects with the Spot Healing Brush and Content-Aware tools and refining details with the Clone Stamp tool.

Duration: 3 minutes

Applying a colour filter

Synopsis: We will create a colour filter to employ so that our image reflects our campaign colour palette. We will use layers’ masks to restrict this filter to specific zones/areas.

Duration: 2 minutes

Adding shapes and text to our poster

Synopsis: We will use the shape and text tools to add the other poster elements required for our composition. We will include our logo in this design and work closely with our sketch, available in Miro.

We will apply custom tracking, kerning, and leading values when using the text tool. These tools can be employed when using InDesign and other publication software.

Duration: 5 minutes

Definitions

Kerning is the process of adjusting the distance between two letters.
Tracking is the spacing throughout the entire word.
Leading is the spacing between lines of text.

Using a mock-up file

Synopsis: We will use a mock-up .psd file to help our stakeholders visualize how our campaign will look. We will use the transform tool with the skew option to adjust our image in the mock-up.

Duration: 2:30 minutes