Category Archives: Analytics

Analytics Crash Course

View this tutorial on collecting and measuring data from the web using Google Analytics and other platforms. Learn about campaign strategies, key analytics terminology, trackable data, and challenges.

WordPress: Google Analytics Guide

Google Analytics provides information on site traffic, how visitors use your site, and where your visitors are from. The statistics provided by Google Analytics can help you improve your site and visitor experience. To integrate Google Analytics: Step 1: Login to Google Account  Locate Google Analytics in the left sidebar (under the Settings menu) in… Read More »

Tutorial: Understandings analytics

Analytics are a start to measuring the success of a website. But there is a strategic dimension to how we use these numbers to inform design. The following sections will ink you to resources that break down analytics as a measurement tool, provide you with an undestanding of Google Analytics (to measure web pages) and… Read More »