Analytics are a start to measuring the success of a website. But there is a strategic dimension to how we use these numbers to inform design. The following sections will ink you to resources that break down analytics as a measurement tool, provide you with an undestanding of Google Analytics (to measure web pages) and then cover Hootsuite, a tool to help you manage your social media presence.
What are analytics?
Before we can talk about analytics, it’s important that you understand some of the ways we measure engagement. Check out this lynda.com playlist for a great introduction to some of these concepts. As with most Lynda.com courses, pick and choose what lessons are most appeal — no need to watch the entire course.
. I’ve bookmarked certain topics and there is no need to watch the entire course. Just pick and choose what appeals to your particular application most.
Managing social media posts and analytics
Google Analytics is great for web pages, but you need to use a social media management-type tool to manage those platforms. Consider Hootsuite, which allows you to do far more than measure — you can even schedule and cross post content to multiple social media platforms with this tool. Here’s a quick breakdown to get you going.